Your school's merch store, live in a day
Upload your logo. Get a full collection in seconds.
Case study
Step One School
Shirrts was started by a Berkeley mom who believed school merch should be better and simpler. Her kids' preschool went first.
Logo
Collection
77
families ordered
214
pieces sold
2
drops
$1,192
for the school
"Thanks again for everything you've done to help us make some amazing merch!!"
"Probably one of the top three things we've done for our club spirit, and we've been running events all year."
How it works
Upload your logo
Any logo or mascot drawing works.
AI designs your collection
A full set in your school's style, in seconds.
Pick from our curated catalog
Hand-picked pieces kids love: soft, durable, toddler to adult.
Vote with your committee
One link. Top picks go in the store.
Order samples
Printed just like the real thing. Hang them by the office so families can see and feel them.
Arrives in about a weekYour store goes live
Parents order and pay online. No minimums.
Share one link
Flyer, QR code and parent email included.
Spirit wear is here!
Step One School Store
Scan to order. Store closes Friday.
Watch every sale come in
A live dashboard, plus a text with every order.
For the school so far
$0
Retro Rainbow crewneck45 soldGroovy Al tee41 soldFriends Forever tee35 soldNew order: 2 sweatshirts. +$18 for Step One
Delivered by classroom
Bagged by student and room. No sorting night.
Room 3 · bagged by nameThe school gets paid
Paid out after every drop, or monthly if your store stays open.
Payout sent to Step One School
$1,192
From 2 drops · 77 families
The old way vs. Shirrts
The old way
Shirrts
Prepay a box of guessed sizes
Made to order, every size
Leftovers in a closet for years
Zero inventory, zero risk
A logo on a basic tee
Designs kids actually want
Every extra color costs more
Full color, no extra cost
Guessing which shirts are soft
Garments we've hand-picked
Order blind, no samples first
Samples in about a week
Eleven opinions, no decision
One vote link
Cash envelopes and IOUs
Parents pay online
An evening sorting bags
Arrives bagged by classroom
- No minimums
- Same price at 5 or 500
- Orders arrive about a week after close
Why schools love merch
Plus a little extra for field trips and classroom supplies.
You set the price
The school keeps the difference. Typical prices:
- Kids' tee
- $20–22
- Adult tee
- $24
- Crewneck
- $35–38
- Tote
- $18
Not just spirit wear
- Staff swag
- Field day shirts
- Family welcome totes
- Donor shirts
- Event and class shirts
Also handled
- Flyer + QR code
- "Closes Friday" reminders
- Size guide on every piece
- Reorder link for new staff
- Relaunch next year in one tap
- English + Spanish flyer
Get early access
We're opening to a small group of schools first.
Questions
What does it cost the school?+
Nothing. No setup fee, nothing to prepay. Families pay for their own orders online.
Is there a minimum order?+
No. Five pieces or five hundred, the price per piece stays the same.
Can we see samples first?+
Yes. Order them in one click. They're printed the same way as the real order and arrive in about a week.
How does the school get paid?+
You set the price for each item. After each drop ships (or monthly, if your store stays open year-round), we pay the school the difference between your price and our base price.
How fast is it?+
Your store can be live the day you set it up. Orders arrive about a week after the store closes, bagged by student and classroom.
What about new families and staff later?+
Your store stays open. New families order anytime, and staff get their own reorder link.
Who designs the merch?+
AI designs a collection from your logo or mascot, in your school's style. Your committee votes on what goes in the store.
We already have a vendor. Why switch?+
Keep them for team uniforms if they work for you. Shirrts is for everyday spirit wear: full color, no inventory, and no volunteer chasing it.